Revenue Marketing & GTM Leader
Build a GTM that carries the number
A credible revenue plan connects the market, the pipeline, the buying journey, clear ownership and evidence strong enough to guide the next decision.
I work across Revenue Marketing, GTM strategy and commercial operations to turn that ambition into something a business can actually run and something leadership can trust.
Revenue plans, market choices, pipeline, buyer progression, ownership and measurement are usually managed as separate problems.
In practice, they keep colliding.
That is the territory I spend most of my time thinking about: how the pieces connect, where the commercial logic breaks, and what needs to change for the business to move.
The best Marketing functions understand much more than campaigns.
They understand the market, the economics behind the target, how buyers move, where pipeline comes from and which decisions their evidence should influence.
That makes Marketing more useful to the business and much easier for leadership to trust.
The commercial system behind the revenue number.
The Real Pipeline is where I write about the questions that keep turning up in real GTM work.
Pipeline that never had a chance of supporting the plan. Attribution that answers the wrong question. Lifecycle models built around the company rather than the buyer. GTM teams fixing symptoms because the underlying problem sits somewhere nobody quite owns.
It is part research, part fieldwork and increasingly a body of methods, diagnostics and tools for making better commercial decisions.
I’m a Revenue Marketing & GTM leader with a background spanning B2B SaaS marketing, commercial operations and GTM strategy.
Most of my career has been spent making the pieces work together — turning growth plans into pipeline, giving Marketing a clearer commercial role, and building the systems and evidence leadership needs to make better decisions.
The Real Pipeline is where I take that experience further: testing the assumptions, studying the harder questions and building a body of thinking around how modern GTM actually works.
If you’re working on a GTM problem, building a senior Marketing or Revenue function, or simply want to compare notes, get in touch.
weronika@weronikakuzior.com
Let's stay in touch!