Growth systems for scaling B2B SaaS companies

Cut the chaos. Build a growth system that scales.

Scaling a SaaS product demands more than campaigns and content — it demands a connected growth system. SaaS companies don’t grow through disconnected tactics but through aligned systems, clear strategy, and operational focus.

With a strategy-first approach, we:

• Clarify your growth goals, positioning, and full customer lifecycle

• Architect systems that attract, convert, and retain high-value customers

• Align content, CRM, automation, and analytics into one cohesive growth engine

Ways we can work together

Growth Strategy Sprint

Clarity to scale with confidence, not guesswork.

This sprint is built for SaaS founders and GTM leaders who are stuck in tactical chaos, overwhelmed by disconnected efforts, or unsure how to scale what’s already working.

We’ll zoom out, audit your current marketing and growth systems, and craft a clear, actionable roadmap — whether you're preparing for a funding round, scaling GTM, or fixing misaligned operations.

Choose between:
📩 Async (voice notes + email walkthrough)
💻 Live (90-min Zoom call + strategic consultation)

What’s included:

✅ Full-funnel audit (funnel, CRM, lifecycle, or GTM gaps)
✅ Strategic 30-day roadmap: what to fix, build, or scale
✅ Clear priority matrix: stop guessing, start focusing
✅ PDF or Notion dashboard summary (optional)
✅ 2 weeks of async support (Q&A + refinements)

🟢 Ideal for: SaaS founders, early-stage marketers, or GTM leads who need strategic clarity before scaling — or preparing for a product launch, growth sprint, or investment raise.

Strategic Growth Power Hour

One focused session. One problem solved.

A tactical yet strategic deep-dive to troubleshoot the growth bottleneck that's slowing you down — whether it’s funnel friction, lead handoff gaps, low conversions, or unclear messaging.

You bring the challenge — I bring targeted recommendations and a clear path forward.

Delivery format:
💻 60-minute Zoom call with optional screen walkthrough

What’s included:

✅ 60-minute live strategy session
✅ Real-time insights and feedback (funnels, CRM, messaging, etc.)
✅ Summary doc with 2–3 focused next steps
✅ Optional async follow-up for questions (light support)

🟢 Ideal for: SaaS marketers or founders who need expert input before launching, investing in a new tool, or rebuilding a broken growth flow — without committing to a full sprint or retainer.

Go-to-Market System Sprint

A launch plan built to drive pipeline, not panic.

This sprint is for SaaS teams preparing to launch a new product, feature, or demand campaign — but need a clear, coordinated GTM system to do it right.

Instead of rushing last-minute assets, we’ll build a strategic, step-by-step plan that connects your messaging, channels, and automation into one smooth launch engine.

Choose your format:
📩 Async delivery (voice notes + GTM map)
💻 Live session (90-min Zoom strategy deep-dive)

What’s included:

✅ Funnel, offer, and messaging audit (positioning, timing, and fit)
✅ Custom Go-to-Market plan (channels, content, leadflow, velocity triggers)
✅ Launch asset map (emails, nurture, content, ads, automation suggestions)
✅ Swipeable campaign outlines + CTAs
✅ 1–2 weeks async support for refinement or troubleshooting

🟢 Ideal for: SaaS founders or marketers launching a product, scaling lead generation, or preparing a full-funnel campaign and need a plan that drives results, not reactivity.

Fractional Head of Marketing Retainer

Strategic leadership, without the full-time overhead.

For B2B SaaS teams that need senior marketing guidance to scale sustainably — I step in as your part-time Head of Marketing to own strategy, systems, team enablement, and growth leadership.

Whether you're building your first real marketing engine, hiring junior talent, or aligning GTM functions — I bring calm, strategic oversight to help you scale with confidence.

What’s included:

✅ Weekly strategic calls (roadmaps, team reviews, campaigns)
✅ Full-funnel and CRM oversight
✅ Demand planning and GTM alignment
✅ Cross-functional collaboration with sales, product, and ops
✅ Slack/email async support for your leadership team
✅ Monthly planning + optional reporting

🟢 Ideal for: SaaS startups and scale-ups (Seed to Series B) that need strategic marketing leadership to build and scale operations, without hiring a full-time executive.