Digital Growth Strategy for a MedTech Product
Client: Confidential | Role: Strategic Marketing Consultant | Duration: 3 months
Engaged to accelerate digital performance and improve eCommerce conversion for a consumer MedTech launch. Delivered full-funnel growth strategy including UGC, CRO, and paid channel optimisation.
The Impact:
eCommerce conversion rate increased from 1.7% to 4.9% within 90 days
Significant growth in online sales driven by Meta Ads and Google Shopping campaigns
Abandoned cart recovery and retargeting improved conversion and reduced drop-off
UGC-led creative boosted ad engagement, credibility, and CTR
Strengthened brand positioning in a competitive, innovation-driven niche
Ready to build a scalable content strategy that drives growth?
If you're a B2B tech, SaaS, or service-based company looking to build brand authority, attract qualified leads, and scale your content systems, I can help.
I offer:
Fractional CMO or Head of Marketing roles (remote/flexible)
Strategic content and social media consulting
Full-funnel audits and growth planning
