Brand & Lifecycle Strategy for a Global Software House

Client: Spyrosoft | Role: Digital Marketing (In-house & Consultant) | Duration: 2 years

Hired to help establish a UK presence, improve brand visibility, and build scalable lifecycle systems. Led brand, paid, and lifecycle strategy across LinkedIn, content, and CRM infrastructure — from positioning to growth and automation.

The Impact:

+35% improvement in SQL quality across inbound channels
5.5x ROAS from LinkedIn, Meta, and Google Ads
4.2% conversion from segmented email nurture campaigns
18K+ new social followers via brand and employee advocacy
Delivered lifecycle and content ops systems used by in-house teams post-handover
Supported scale-up from 200 to 1,000 employees — contributing to FT1000 recognition

"I was consistently impressed by Weronika’s organisation, tenacity, and dedication. She brought clarity and structure to our social media presence and helped us manage it with precision and purpose. It was a pleasure working with her — I wouldn’t hesitate to recommend Weronika for any brand or content-driven marketing leadership role.”

- Andrew Radcliffe, CEO & Co-Founder at Spyrosoft

Ready to build a scalable content strategy that drives growth?

If you're a B2B tech, SaaS, or service-based company looking to build brand authority, attract qualified leads, and scale your content systems, I can help.

I offer:

Fractional CMO or Head of Marketing roles (remote/flexible)
Strategic content and social media consulting
Full-funnel audits and growth planning