eCommerce Campaign Strategy

In a market crowded with traditional products, a medical device e-commerce store launched a revolutionary technology tailored for a specific group of users. Despite the product's innovation, the challenge was to make it stand out among many established competitors and to boost online sales effectively.

The strategy

To address this, we rolled out a detailed digital marketing strategy that capitalised on the unique features of the new technology.

We used user-generated content on Meta platforms to genuinely demonstrate the real-life uses and benefits of the device, building credibility and consumer trust.

This effort was supported by sponsored content that showcased the product's innovative features, effectively engaging a specific audience.

At the same time, we launched a targeted Google Shopping campaign designed to attract high-intent traffic by focusing on keywords that aligned with the device's unique selling points.

We also set up a strong display campaign for remarketing, drawing back visitors who had shown interest but hadn't made a purchase yet, inculded abandoned shopping cart ads.

The result

These combined efforts significantly boosted online sales, with the Google Shopping campaings and Display campaigns making a substantial impact on the conversion rate, that improved from an initial 1.7% to 4.9% within a three-month period.

By effectively using digital channels to highlight the device’s innovative features and leveraging authentic user experiences, the e-commerce store not only grew its market presence but also cemented its position as a leader in innovative medical technology.