Omnichannel funnel growth for a LegalTech SaaS
Client: Docue | Role: Strategic Marketing Lead | Duration: 2 years
Led the transformation of Docue’s fragmented marketing into a scalable, product-led growth engine across paid, organic, and automated channels. Focused on lifecycle strategy, global GTM, and CRM integration to drive acquisition and activation.
The Impact:
+19.6% increase in global purchase conversions
+21.9% YoY growth in lead acquisition
7.13x return on total marketing investment (ROMI)
76.5% reduction in CAC, significantly improving profitability
Delivered AI-powered CRM automation, campaign delivery, and funnel reporting
Built scalable nurture and remarketing flows to increase activation and reduce drop-off
Strengthened brand consistency across international markets
"Weronika is a strategic thinker who bridges the gap between product expertise and marketing to drive real revenue growth. She’s the mastermind behind several of our most impactful campaigns — always thinking ahead to maximise impact and engagement across channels. Her ability to collaborate across teams has significantly improved our marketing efficiency.”
- Ashleigh Evans, Senior Legal Counsel at Docue
Ready to build a scalable content strategy that drives growth?
If you're a B2B tech, SaaS, or service-based company looking to build brand authority, attract qualified leads, and scale your content systems, I can help.
I offer:
Fractional CMO or Head of Marketing roles (remote/flexible)
Strategic content and social media consulting
Full-funnel audits and growth planning
