Funnel & Brand Launch for B2B SaaS Startup
Client: Quorra | Role: Fractional Head of Marketing | Duration: 3 months
Brought in to launch the brand and build a conversion-ready growth engine from scratch — spanning GTM, funnel design, and marketing systems. The goal: attract, nurture, and convert leads without a sales team.
The Impact:
Built a high-converting PLG funnel with a 38.6% opt-in rate (pre-website)
Increased demo bookings by 187% month-over-month
Drove 20K+ monthly brand impressions via stealth content and paid media
Delivered nurture flows achieving 44% average open rate
Created an investor-ready brand, messaging system, and growth playbook to support scale
“We started with nothing — no brand, no leads, no real funnel. Weronika came in and built the whole thing from scratch. Within weeks, we were getting demo requests from people we’d never even spoken to. She just knows how to make things work.”
— Alex Tan, Co-Founder at Quorra
Ready to build a scalable content strategy that drives growth?
If you're a B2B tech, SaaS, or service-based company looking to build brand authority, attract qualified leads, and scale your content systems, I can help.
I offer:
Fractional CMO or Head of Marketing roles (remote/flexible)
Strategic content and social media consulting
Full-funnel audits and growth planning
