Lead Generation Campaign and Funnel Optimisation

In the competitive B2B healthcare sector, a burgeoning SaaS startup was tasked with quickly securing clients while ensuring robust returns on investment. Initially, the company found it challenging to capture the attention of key industry professionals and make a significant market impact.

The strategy

To address this, we rolled out a streamlined digital marketing strategy focused on boosting lead generation.

A key component of this strategy was the creation of a lead magnet in the form of a white paper, which provided critical insights into recent industry changes and underscored a sense of urgency to adopt new solutions.

This white paper was integrated into an automated marketing funnel that efficiently managed leads, complemented by customised email marketing campaigns targeted at engaging healthcare professionals.

We also implemented targeted paid social media campaigns, enhancing visibility and engagement within specific healthcare demographics.

The result

The strategy yielded tangible results: within five months, the startup not only secured two major clients but also realised a 6.2% return on investment. The use of the white paper as a lead magnet proved especially effective, enhancing lead nurturing and achieving an impressive 5.1% conversion rate. This approach markedly improved the startup's presence in the market and established a solid base for future growth.