Lead generation and funnel optimisation for a B2B healthcare SaaS startup
The challenge
In the highly competitive B2B healthcare sector, a SaaS startup needed to secure clients and maximise return on investment rapidly. However, the company struggled to:
Capture the attention of key industry decision-makers
Stand out in a crowded market
Convert interest into qualified leads and paying customers
Without an effective lead generation strategy, growth was slow, and opportunities were being missed.
The strategy
To accelerate client acquisition and increase ROI, I developed a high-impact digital marketing strategy focused on:
Creating a high-value lead magnet – A white paper providing critical insights into industry changes, highlighting the urgency of adopting new solutions.
Building an automated marketing funnel – Ensuring efficient lead capture, nurturing, and conversion.
Deploying targeted email campaigns – Engaging healthcare professionals with tailored content at every stage of the buyer’s journey.
Running highly targeted paid social campaigns – Increasing visibility and engagement within specific healthcare demographics to attract qualified leads.
By integrating automation, data-driven targeting, and compelling content, I helped position the startup as a trusted industry authority while optimising the lead generation process.
The impact
This approach delivered tangible business impact within just five months:
Lead Generation & Client Acquisition:
Secured two major clients, accelerating business growth with 4 months.
Achieved a 6.2x return on investment, maximising marketing spend efficiency.
Content & Conversion Success:
The white paper lead magnet significantly enhanced lead nurturing, driving a 5.1% conversion rate.
Improved engagement and retention through automated email marketing sequences.
Market Positioning & Long-Term Impact:
Strengthened the startup’s reputation within the B2B healthcare sector.
Built a scalable, optimised funnel, laying the foundation for sustained growth.
