Lead Generation & Funnel Optimisation for a B2B Healthcare SaaS
Client: Confidential | Role: Strategic Marketing Consultant | Duration: 3 months
Brought in to accelerate lead generation and product-led growth in a competitive B2B healthtech market. Delivered strategy and systems across funnel design, lifecycle automation, and email performance.
The Impact:
Secured 2 enterprise clients within 4 months of campaign activation
6.2x ROI achieved on total marketing investment
5.1% conversion rate from white paper funnel
Improved email engagement by 38% through automated nurture flows
Built a scalable, conversion-optimised funnel infrastructure to support future PLG acquisition
"Weronika turns ideas into real results. She’s a marketing expert who makes strategy simple and execution seamless. Thanks to her, we saw a 35% boost in lead generation and 50% more brand visibility, resulting in significant growth in business opportunities. Her work made a real impact."
— Adam Lang, KDP Design
Ready to build a scalable content strategy that drives growth?
If you're a B2B tech, SaaS, or service-based company looking to build brand authority, attract qualified leads, and scale your content systems, I can help.
I offer:
Fractional CMO or Head of Marketing roles (remote/flexible)
Strategic content and social media consulting
Full-funnel audits and growth planning
