MedTech online campaign strategy

The challenge

A medical device company introduced a revolutionary technology designed for a specific user group. However, in a market dominated by traditional products, the company faced key challenges:

• Differentiating the product from well-established competitors.

• Effectively communicating its unique benefits to the right audience.

• Driving online sales and improving e-commerce performance.

The strategy

To maximise visibility, engagement, and conversion, I implemented a data-driven, multi-channel digital marketing strategy, focusing on:

• User-Generated Content (UGC) on Meta platforms – Showcasing real-life applications through authentic customer experiences to build trust.

• Sponsored content & paid social campaigns – Highlighting the device’s innovative features to engage a highly targeted audience.

• Google Shopping campaigns – Optimising for high-intent keywords to attract qualified buyers and drive direct sales.

• Remarketing & abandoned cart recovery – Re-engaging potential customers through display remarketing and abandoned cart ads to recover lost sales.
  

The impact

This targeted digital strategy delivered outstanding growth in just three months:

Sales & Conversion Growth:

• The conversion rate surged from 1.7% to 4.9%, proving the effectiveness of a strategic, data-driven approach.

• Increased e-commerce revenue, with Google Shopping and Display campaigns making a substantial impact.

Market Expansion & Brand Positioning:

• Expanded market presence by leveraging digital channels to reach high-intent buyers.

• Strengthened the company’s position as a leader in innovative medical technology.