Omnichannel marketing strategy for a LegalTech startup
The challenge
A LegalTech startup specialising in document management solutions needed to increase global purchase conversions and expand market presence. However, its marketing lacked cohesion, relying on sporadic campaigns that failed to attract and convert high-intent leads consistently.
Without a structured, data-driven strategy, the company faced:
Low engagement and conversion rates
Ineffective lead nurturing
Challenges in building global brand recognition
The strategy
To drive engagement, conversions, and sustainable growth, I developed a cohesive, product-led omnichannel marketing strategy that aligned paid, organic, and automated efforts:
Email automation & tailored funnels – Personalised nurturing sequences at every stage of the buyer’s journey.
Integrated CRM & PPC campaigns – Optimised HubSpot CRM and ran AI-driven automation to track and convert leads more effectively.
Social media remarketing – Re-engaged potential customers across LinkedIn, Meta, and Instagram, improving inbound conversions by 9%.
Strategic in-app & on-site touchpoints – Delivered personalised offers based on user behaviour to enhance customer experience.
Influencer collaborations & global branding – Strengthened brand awareness through local influencer partnerships, growing brand engagement by 23% YoY and followers by 18% YoY.
The impact
This integrated strategy significantly boosted purchase conversions, brand presence, and marketing efficiency.
Conversion & revenue growth:
21.9% increase in lead acquisition YoY and 19.6% growth in global purchase conversions
7.13x return on investment, maximising marketing spend effectiveness.
76.5% reduction in customer acquisition cost, significantly improving profitability
Marketing infrastructure & efficiency:
Built a scalable, automated lead management system using HubSpot CRM
Integrated AI-driven automation, streamlining campaigns and improving reporting.
Strengthened brand consistency, making product launches into new markets seamless.
